Branding
This past year, I enjoyed working with the Noojmawing Sookatagaing team, council members, and artist Janice Toulouse to develop their logo and branding. This project was significant because it involved incorporating Janice's artwork, guided by insightful discussions with her—Miigwetch to Janice for her time and contributions.
Turning an artwork into a logo was both challenging and rewarding. I referenced a photo of Janice's piece and created a vectorized version, taking my time to ensure her unique style remained intact. Simplifying the colour palette while preserving the essence of the original piece was crucial to the process.